First Line Key Parts: a “Pure & Simple” Alternative

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Source: First Line Ltd. announcement

BANBURY, U.K. — First introduced in 2012, First Line Ltd’s Key Parts range of components is continuing to prove popular as a competitively priced alternative to its premium quality First Line and Borg & Beck brands for technicians.

Key Parts covers the most popular and fast-moving applications for braking, steering and suspension, wheel bearings, water pumps, and clutch kits categories and is part of the company’s commitment to providing a quality repair solution for workshops that require a commercially competitive option.

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The brand offers more than 1,800 references across the above categories to suit over 96,000 different applications, offering minimum stock investment for maximum sales return.

All the Key Parts braking components are ECE R90 approved where required, to ensure full traceability and total peace of mind when it comes to the quality of products.

In addition, all Key Parts braking, steering and suspension, wheel bearings, and water pumps are supported by a 12-month / 12,000-mile warranty, and clutch is covered with a 12-month / unlimited mileage warranty against manufacturing defects, providing complete peace of mind.

Plus, in line with all of First Line’s products, the full product range goes through rigorous quality control processes, from factory inspection to extensive testing and certification of the materials and finished products. This is followed by a continuous inspection and audit program to ensure compliance, in line with the brand’s ISO9001:2015 management procedure.

All Key Parts references follow the same numbering system as First Line and Borg & Beck parts and can be found in the company’s online catalog, WebCat.

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Mike Geylin
Mike Geylin

Mike Geylin is the Editor-in-Chief at Hagman Media. Geylin has been in automotive communications for five decades working in all aspects of the industry from OEM to supplier to motorsports as well as reporting for both newspapers and magazines on the industry.