SOUTHFIELD, Mich., Nov. 20, 2017 /PRNewswire/ — Federal-Mogul Motorparts received eight awards for excellence in business-to-consumer and business-to-business communications in the annual Automotive Communications Award program, created by Women in Auto Care. The awards recognize companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts. Winners were recognized at the Women in Auto Care press conference and reception Tuesday, Oct. 31, 2017, during AAPEX in Las Vegas, Nev.
Federal-Mogul Motorparts received the following awards for excellence, the first seven in the “B2C Category,” and the last one in the “B2B Category:”
- Print/Electronic Ad: MOOG® Independent Testing Ad
- Direct Mail Piece or Campaign/Newsletter: Garage Gurus™ Garage Forum Newsletter
- Education Article: PartsMatter.com
- Special Promotions/Promotional Events: Wagner® #ThingsWorthBrakingFor Contest
- Posters and Signage: Fel-Pro® Leak Awareness Campaign
- Application for Mobile Device: Garage Gurus App for Mobile Device
- Media Outreach towards Non-English-Speaking Audience: Garage Gurus Training
- Newsletter to Customer or “External Audience:” Garage Gurus Monthly Newsletter
“I am both excited and proud that our team has been recognized by Women in Auto Care with these ACA awards, as it’s an indication of how hard our teams work on creating unforgettable marketing materials and campaigns to communicate information about our globally-recognized, quality brands,” said Laura Soave, senior vice president and chief marketing and communications officer. “We’re happy to be acknowledged for those efforts we make to assist our customers.”
Women in Auto Care is comprised of auto care professionals dedicated to providing opportunities, education and career leadership to women in the auto care industry through networking, mentoring, recruitment, recognition, industry advisors, and communication.
Federal-Mogul LLC is a leading global supplier of products and services to the world’s manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company’s products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.
Federal-Mogul operates two independent business divisions, each with a chief executive officer reporting to Federal-Mogul’s Board of Directors.
Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20 of the world’s most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, wipers and a range of chassis components. The company’s aftermarket brands include ANCO® wipers; Beck/Arnley® premium OE quality parts and fluids; BERU®* ignition systems; Champion® lighting, spark plugs, wipers and filters; Interfil® filters; AE®, Fel-Pro®, FP Diesel®, Goetze®, Glyco®, National®, Nüral®, Payen®, Sealed Power® and Speed-Pro® engine products; MOOG® chassis components; and Abex®, Ferodo®, Jurid® and Wagner® brake products and lighting.
Federal-Mogul Powertrain designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications.
Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide headquarters in Southfield, Michigan. The company employs nearly 53,000 in 24 countries. For more information, please visit www.FMmotorparts.com.
*BERU is a registered trademark of BorgWarner Ludwigsburg GmbH