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Disc Brakes Australia (DBA) has appointed Vera Gerard as its new General Manager, marking a significant step in the company’s growth and strategic direction.
Vera brings extensive experience from executive roles in the Automotive Aftermarket and Consumer Goods industries, including positions at myPlates, Spectrum Brands, Armored Auto Group, Sara Lee, and Clorox. Known for her customer-centric approach and ability to leverage data-driven insights, she is set to lead DBA through a series of strategic initiatives.
Key Highlights:
- Vera Gerard appointed as General Manager of Disc Brakes Australia.
- Brings experience from national and global roles in the Automotive Aftermarket and Consumer Goods industries.
- Known for customer-centric strategies and operational excellence.
- Will oversee the opening of a new logistics and distribution center in Truganina, VIC, in September.
- Aims to foster a ‘one team’ approach and enhance relationships with external partners.
- Immediate priorities include nurturing a ‘customer-first’ mindset and creating operational efficiencies.
“I’m excited to be joining DBA as it presents a unique opportunity to lead an iconic Australian business with a solid foundation into the future. I look forward to working with the talented DBA team to champion a customer-first approach and reinforce DBA’s position as a leading automotive aftermarket business,” Vera said.
Vera identifies “curiosity” as her defining attribute, which drives her to achieve impactful results for both customers and the business. Her ‘one team’ philosophy emphasizes the importance of a positive workplace culture and strong external partnerships.
Her immediate priorities include nurturing DBA’s customer-first mindset, creating operational efficiencies, and delivering a solid FY25 result. Beyond that, she aims to set the course for long-term sustained growth through innovation and strategic planning.
DBA welcomes Vera Gerard to the team and looks forward to her leadership in driving the company forward.
About Disc Brakes Australia:
Disc Brakes Australia is a leading Australian manufacturer, designer, and global marketer of aftermarket and OE-replacement brake rotors and drums, brake pads and shoes, brake cylinders, calipers, brake hoses and fluids, sensors, and other ancillary items.
For more information, visit Disc Brakes Australia.
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