CAWA Appoints Akebono’s Eldard to Manufacturers’ Advisory Council

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Source: CAWA announcement

Sacramento, CA – Mike Eldard of the Akebono Brake Corporation has been appointed to CAWA’s (California Automotive Wholesalers’ Association) Manufacturers’ Advisory Council.

“We are pleased that Akebono will continue in our leadership through Mike’s participation and contributions,” commented Tom Seboldt during the appointment process. “Mike has attended previous CAWA leadership days and is very willing to participate in the Association’s discussions on contemporary industry issues.

“We look forward to his contributions that will assist the Association in achieving its goals as an effective automotive aftermarket industry organization.”

Related post:
Akebono Brake Corporation Gives CAWA Scholarship

Prior to joining Akebono, Eldard spent 15 years with Cooper Industries Moog Automotive Division where he achieved director of sales status leading the Western Region of the United States growing market share of Moog Chassis, Wagner Brakes and the remaining portfolio of brands within the division.

He started his tenure with Akebono Brake Corporation in 2002 as district sales manager responsible for the Pacific Northwest. From there, Eldard was promoted to Western Regional Sales Manager and then in July 2020 became National sales Manager – Aftermarket.

He enjoys time with his wife Debra, son Michael, daughter Michelle and most of all grandson Jordan as well as good friends. Golf and cooking, especially perfecting Big Green Egg skills, are his passions.

About CAWA

CAWA is a regional auto care trade association, which represents auto parts jobbers, warehouse distributors, retailers, manufacturers, manufacturer representatives and program groups. The association provides education, legislative, regulatory and business support to the industry and its membership. It is one of the largest trade associations of its kind in the United States and recognized as a leader in the auto care industry. For more information, visit

Mike Geylin
Mike Geylin

Mike Geylin is the Editor-in-Chief at Hagman Media. Geylin has been in automotive communications for five decades working in all aspects of the industry from OEM to supplier to motorsports as well as reporting for both newspapers and magazines on the industry.