Busy CES for Mobileye


Mobileye — the Israeli startup Intel acquired two years ago in a deal worth $15.3 billion — continues to make inroads in the $54.23 billion driverless car market. Following a press briefing at CES 2019 in Las Vegas, it announced that France-based auto technology supplier Valeo has embraced its model for automated vehicle (AV) decision-making — Responsibility-Sensitive Safety (RSS) — with open arms, and that Baidu, which in July pledged to integrate RSS into its Project Apollo autonomous car solution, has reported the first implementation of the technology.

Mobileye also revealed that, using its AV solutions, Chinese transportation operator Beijing Public Transport Corporation and AI automotive systems integration firm Beijing Beytai will explore the development of an autonomous commercial public transportation service in China.

Read more about Mobileye, Valeo, and Baidu at venturebeat.com here.

Amnon Shashua, CEO of Mobileye, explained in a blog post: “APB would help the vehicle return to a safer position by applying small, barely noticeable preventative braking instead of sudden braking to prevent a collision … Rather than inserting obstacles that interfere with traffic flow … APB will proactively adjust the vehicle’s speed to maintain safety only when necessary, therefore improving safety without sacrificing traffic flow.”

Shashua believes that if APB were installed with a single forward-facing camera in every car, it would eliminate a “substantial” portion of front-to-rear crashes resulting from careless driving. Furthermore, he contends that an APB system with surround camera sensing and location awareness could eliminate “nearly all” rear-end fender benders.

Read more about Mobileye and APB at venturebeat.com here.

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