Source: Brembo announcement

LAS VEGAS — Brembo, world leader and acknowledged innovator of brake technology, showed its full line of SPORT, GT, and PISTA UPGRADES and held a Gran Turismo 7® competition at the SEMA Show last week in Las Vegas.

Attendees were able to view for the first time the company’s complete line of SPORT, GRAN TURISMO and PISTA UPGRADE systems.

Taking that experience a step further, the Brembo UPGRADE line, including the Carbon Ceramics brake discs, can be configured into the Gran Turismo 7® video game which provided visitors to the booth the ability to “experience” them in a unique way. Like the owners of premium road cars, gamers who play Gran Turismo 7® have the option of customizing their cars with GT|BM calipers available in eight different colors. The show attendee who posts the fastest lap time will receive a Brembo mini-caliper trophy.

Brembo is the official technical braking partner of the Gran Turismo 7® video game. This means that the performance of most of the 400 cars in the game can be further enhanced in the Tuning Shop thanks to Brembo brakes. These UPGRADE products take enthusiasts into an exclusive world that is based on unique details, passion, quality and extreme performance both on the road, the track and in the game.

Brembo UPGRADE three product lines:

SPORT – the on-ramp to the Brembo UPGRADE world is reliable on the road and superior on the track.

The products in the Brembo SPORT range that include discs, pads and brake fluid are ideal for enthusiasts who use their vehicles both for normal road use as well as high performance driving.

GT – Tailor-made style and performance. The GT line is the most complete range of upgrade brake systems on the market.

The Brembo GRAN TURISMO (GT) systems that include calipers, pads, discs, brackets, hoses and hardware, offer excellent braking power day-to-day as well as delivering the braking confidence necessary on track days. The unique design with the added choice of caliper, color and disc, help to make a vehicle unique. These systems offer superlative performance.

They are designed and tested specifically for track day enthusiasts and drivers who want maximum performance from their cars.

PISTA – More than 40 years’ experience in racing in one kit. The PISTA is designed specifically for the racetrack that includes racing calipers, discs, brackets, hoses and hardware.

Brembo offers complete racing systems for the most popular track-oriented cars which are dedicated exclusively to the world of motorsport and designed to deliver the best results when used in the most extreme conditions delivering superior braking power, constant repeatable performance, precision, control and resistance to very high temperatures providing the ultimate in driver control. All Brembo products for track use are the result of constant research and development in collaboration with the winningest teams at the highest level of motorsport worldwide. All these products are designed and produced internally, and track tested. Whether you want to enhance the appearance of your car, want a unique look or want to improve the performance of the brake system, Brembo UPGRADE is the solution.

Brembo GT|S UPGRADE brake kit unveiled at the 2022 SEMA Show