Brembo has always been known for its red brake calipers, a mark of distinction on cars that is seen increasingly in today’s open-wheel styling. Now, the Italy-based brand behind the finest lightweight devices for stopping cars is putting more effort behind broadening its palette beyond red.
At the request of high-end customers such as Porsche, Brembo now offers calipers in 100 colors, providing one more way for picky buyers to put that extra personal touch on their new vehicles. “Italians in general are artists, and those who work in the auto industry are artistic engineers,” Dan Sandberg, CEO of Brembo’s North American arm based in the United States, told me. “They make things that are extremely functional and they look fantastic. And that’s the Italian DNA coming through.