Brembo Celebrates 10 Years of Aftermarket Brake Pads

A long-lasting relationship is based on an essential rule: receiving requires giving. For this reason, ten years ago Brembo decided to present the market with a new product that would have completed its traditional brake disc offer and to launch Brembo’s first pad in the Aftermarket. The brand’s positive reputation and the network of enthusiastic customers had grown during the previous years. The market responded exceeding the expectations and providing momentum for a growth that still now distinguishes Brembo’s activities. The growing turnover has allowed to increase the production and to distribute discs and brake pads in new markets. Year after year this expansion has led to having a foothold in over eighty countries worldwide. During these ten years of relentless development Brembo has continued to update its range, evolving from a disc producer to an all-round brake system specialist. Pads, UV technology coated discs, drums, sports and e two-piece brake discs, shoes, brake pistons, and also hydraulic components, lubricants and brake fluids. Each part is designed to perfectly fit in with the other braking system’s elements. This gives the customers all the advantage of Brembo’s product potential. Brembo has sought innovative solutions to satisfy the requirements of evermore expert car drivers and to do so it has relied on the quality of the development and on introducing cutting edge technical solutions.

Not only the offer has changed in these ten years. Also the car drivers’ passion and knowledge has grown with Brembo. This in regard to everything that is connected with the motorist’s world. Brembo had realised that it would have been able to continue consolidating this relationship of trust only by turning to car drivers that are evermore informed, involved and focused on quality, safety, comfort and performance. For this reason the search for the so called “X factor” had started. This with the aim of trying to put into the product the best of what has been identified during the development phase. The first steps in this segment have been taken by introducing Brembo’s Max slotted disc in early 2000s and Brembo’s Xtra drilled disc in 2016. These are two products that have been developed for a car driver that loves sports driving and is concerned about its car’s performance but that at the same time does not give up on comfort and driving safety.