Source: Bosch announcement

OAK BROOK, Ill. — Bosch, a leading global supplier of technology and services, announced that it will implement a new Bosch branded, automotive workshop franchise in the U.S. This workshop franchise will create a stronger link between the technical competence of Bosch in the OE sector and the enabling of workshops for future opportunities and challenges.

“As the brand of choice for automotive parts, systems, tools and solutions, Bosch is always adapting,” said Enrico Manuele, Regional President Automotive Aftermarket North America. “With the Bosch branded workshop franchise, we’re building a future-proof business model rooted in experience and supported by strategic partnerships.”

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The new workshop franchise, expected to be launched by the end of 2022 will feature:

  • Custom business solutions including dedicated consultants for each workshop’s specific needs
  • Technical training through a Bosch cultivated Learning Management System
  • Marketing resources such as Bosch branding, customer acquisition and retention programs and analytics
  • Strategic partnerships to increase value, efficiency and business growth

“The current Bosch Car Service program just celebrated 100 years of successful global operations; however, we have identified a critical need to evolve for the technology-driven future.” Uli Jaschek, Director Workshop Concepts and Strategy added, “In the U.S., we have decided to transition from the Bosch Car Service concept, towards a new Bosch branded workshop franchise, by the end of 2022. We want to express our sincerest appreciation to our Bosch Car Service network for their support, loyalty and partnership.”

More information about the Bosch branded workshop franchise will be released throughout the year. If you have questions about the new workshop franchise from Bosch or Bosch Car Service, please email [email protected]

About Bosch

The Bosch Group is a leading global supplier of technology and services. It employs roughly 394,500 associates worldwide (as of December 31, 2020). According to preliminary figures, the company generated sales of €71.6 billion in 2020. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting.

The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. At 126 locations across the globe, Bosch employs some 73,000 associates in research and development, as well as roughly 30,000 software engineers.