Alcon Appoints Senior Defense Sales Executive, Bill Waddell

Alcon Components Ltd has announced the appointment of Bill Waddell to fulfill the role of Armoured and Military Business Development Manager. This key appointment forms part of Alcon’s recently announced £2 million investment plan that aims to service emerging global defense and security vehicle market demands.

The appointment of Bill Waddell as a senior business development executive is a strategic step that will provide specific defense sales and marketing focus for Alcon. Concurrently, Alcon is launching a marketing and PR campaign and implementing various other key infrastructure and management measures to enable future defense sector growth. Bill Waddell is exceedingly well-known and highly regarded in the defense and automotive sectors. Previously, he has worked with Ford, Pinzgauer, Rousch, Marshall and Supacat. Immediately prior to joining Alcon, Bill was the Head of Sales at Babcock/MacNeillie. Bill’s contacts, knowledge of and credibility in defense will give Alcon a huge boost in their already successful defense sector expansion activity.

The appointment comes off the back of some key milestone successes in the defense and security sector. Recently, Alcon delivered a batch of Toyota LC200 armored vehicle upgrade kits that took the total full (front and rear) kits sold since 2009 to over 3000. Additionally, Alcon successfully launched the new CIR55 heavy armored vehicle caliper at the DSEi and AUSA exhibitions in September and October, working together with AxleTech. The CIR55 caliper is a bespoke design that significantly improves braking performance whilst reducing weight and cost when fitted to 8×8 type military vehicles. Alcon’s brake kits improve performance and reduce weight; key requirements for any armored defense and security vehicle.

Jonathan Edwards, Sales Director at Alcon said: “I’m delighted to be welcoming Bill to our sales team. We searched far and wide to find the right person and as a supremely experienced defense sector operator, Bill is exactly what we were looking for”. He added: “Bill’s first task will be to pick up and drive the numerous immediate sales opportunities that our recent market research and sector marketing activity have identified and generated”.


About Author


Brian Hagman is President of Hagman Search Group and Founder/Publisher of The BRAKE Report, an online media platform dedicated to the automotive and commercial vehicle brake segments. Brian’s mission is to inform, engage and connect the most avid members of the brake community.

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