Akebono Promotes Borise Cota to Aftermarket National Sales Manager

Farmington Hills, Mich. — November 27, 2018 — Akebono Brake Corporation announces the promotion of Borise Cota to National Sales Manager for the company’s North American Aftermarket Operations. For the last 18 years Cota has led the Western Region as well as oversaw the Canadian market.

“Borise’s aftermarket experience, technological knowledge, history with the company and exemplary relationships with Akebono’s customers make him a natural fit for the national sales position,” said Wilm Uhlenbecker, President and CEO, Akebono Brake Corporation. “We congratulate his past achievements and look for even greater accomplishments in his new role.”

Cota was part of the original sales team when Akebono launched its US Aftermarket division in 2000. He will continue to be based in San Diego, California and report to Russ Stebbins, Director of Aftermarket Business Unit Americas.

About Akebono Brake Corporation

Akebono Brake Corporation is a leader in advanced brake and friction material development and production, with a focus on noise, vibration and harshness (NVH) analysis and control. Akebono manufactures a wide range of brake friction materials and foundation brake assemblies, including disc brake calipers and drum brakes. The company’s commitment to innovation, process improvement, quality control and customer service has positioned it as a key resource for leading OEMs, Tier I brake suppliers and the automotive aftermarket. For more information, visit www.akebonobrakes.com.

Source: Akebono

Earlier in The BRAKE Report: Akebono develops world’s first electric parking brake for small to mid-sized trucks

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