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ADVICS has been honored with the Import Product and Marketing Award for Best Packaging at AAPEX 2024 in Las Vegas. This recognition celebrates the company’s updated brake fluid bottle label, which completes ADVICS’ rebranding efforts in alignment with its parent company, AISIN. The award underscores the company’s dedication to high-quality branding and a cohesive product experience.
Key Highlights:
- Import Product and Marketing Award for Best Packaging presented at AAPEX 2024.
- Award acknowledges excellence in product packaging and branding in the automotive aftermarket.
- The new brake fluid label completes ADVICS’ rebranding to align with parent company AISIN.
- ADVICS focuses on delivering ultra-premium products with a modernized brand look.
The award was presented to recognize ADVICS’ efforts in setting a new standard for product packaging and brand consistency in the automotive aftermarket industry. The updated brake fluid label marks the final step in the company’s brand refresh, which aimed to align its image with the broader branding of its parent company, AISIN. This cohesive rebranding effort enhances the visual appeal and strengthens the company’s identity across all product lines.
“We are thrilled to be recognized at AAPEX with this award,” said Gil Pulliam, Senior Manager, Aftermarket, ADVICS North America. “Our new packaging not only enhances the appearance of our brake fluid line but reinforces our commitment to delivering trusted, high-quality products for our customers.”
The Import Product and Marketing Award is presented annually at AAPEX to celebrate excellence in automotive products and innovative marketing. ADVICS’ updated packaging serves as a testament to the company’s dedication to impactful branding and product presentation, further solidifying its reputation in the aftermarket industry.
For more details on ADVICS and its offerings, visit ADVICSAftermarket.com, where a variety of technical articles, videos, and more are available for exploration.
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