ABT Names Suda Director of Sales and Marketing

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Source: Advanced Braking Technology announcement

PERTH – Advanced Braking Technology Limited (ABT) has appointed Ben Suda as both the Director of Sales and Marketing and a member of the ABT Executive Management team.

The appointment of Suda follows a competitive recruitment process which included identification of the leadership required to implement ABT’s ambitious growth strategy. Suda, based in the company’s Perth office, has already begun in his position.

This appointment follows the departure of Geoff Lewis, the previous Director of Sales, to pursue other opportunities.

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Suda brings significant sales and business development experience to the role of Director of Sales and Marketing gained in executive roles predominantly within the mining industry, but also with exposure to the construction, agricultural and chemical industries.

His most recent role was as head of business development and sales at Thyssenkrupp Industrial Solutions. In this role, Suda had full regional responsibility for business development, sales, strategic account management, marketing and communications, and as a member of the Australian leadership team was integral in overseeing corporate governance and setting the company’s strategic direction.

Previous roles held by Suda include Group Director – Products, Sales and Workshop Operations with Minprovise International, Regional Manager – Capital Sales with Metso Minerals, Area Manager with Joy Global (now Komatsu Mining), Regional Manager with Dywidag Systems International and Director – Sales and Global Key Accounts with Boart Longyear.

“The ABT Management team and the Directors are delighted to have Ben join the Company, as it continues to implement its growth strategy,” said ABT CEO John Annand. “With the appointment of Ben at this critical stage of ABT’s expansion, his extensive Australian and global mining sales and business development experience will be directly transferrable to his role at ABT.

“With the appointment of Ben, the Company is now well placed to achieve its ambitious growth strategy as we look to take the ABT product portfolio to not only a broader mining customer base, but across a number of industries where sealed and emergency failsafe brake technology is required.

“Ben’s appointment to this role continues to build the momentum that has been created by ABT over the last 12 months through the diversification of our products, customers and the industries to which we provide our innovative braking solutions.”

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